DATA-DRIVEN GROWTH.
COMPREHENSIVE CONVERSION OPTIMIZATION.
Hello, I am Nguyen Hoang Vuong Dien -
Performance Marketer.
Driving growth through sharp advertising strategies. I focus not just on impression metrics, but on designing automated funnel systems (Automation Funnels) that help businesses scale revenue sustainably and maximize ROI.
4+
Years of Experience
10+
Major Campaigns
100%
Data-Driven
3+
Key Industries
Strategic Thinking. Agile Execution. Leadership Aspiration.
"Over 4 years of intense hands-on experience in key sectors (Education, Expert Training, Retail) has shaped my mindset as a data-centric Marketing Manager. Instead of getting bogged down in short-term tricks, I focus on building a foundation for long-term growth through three pillars: Data Analytics, MarTech/Automation, and Customer Journey mapping. My core objective for the next 3-5 years is to take on the role of Head of Marketing, leading teams to achieve breakthrough revenue growth."
Core Competencies & Competitive Advantage
Core Expertise & Strategic Skills
Performance Strategy & Media Buying
- Budget planning and managing omnichannel advertising campaigns: Facebook, TikTok, Google Ads.
- Strict CPA/CPL control and agile tactical pivoting based on market fluctuations.
MarTech & Funnel Optimization (CRO)
- Behavior analysis, UI/UX design, and direct Landing Page development for high conversion rates.
- Configuring automated nurturing workflows via Smaxbot, Email Marketing, and Zalo CRM to optimize Customer Lifetime Value (CLTV).
- Building professional Google Maps systems, optimizing visibility (Local SEO) to enhance customer reach.
Project Management & Leadership
- Market research, competitor mapping for strategic decision-making.
- Setting up transparent measurement systems (GA4, Tracking, Looker Studio), optimizing team performance against KPIs/OKRs.
MarTech Stack:
Mastered Tools & Platforms
Proven Case Studies
Growth problem-solving framework (S.T.A.R)
Expert Funnel Optimization
Challenge: Acquiring high-quality Leads and optimizing costs for top industry experts (Do Xuan Tung, Tran Thuy Hien).
Solution: Behavioral Landing Page design; Multi-channel Conversion Ads; Cross-channel Remarketing (Zalo/Zoom/Email).
Impact: Maintained excellent CPA (~$1.8 - $2.8/Lead), managed large budget flows efficiently, ensuring a continuous stream of Leads.
Daily Livestream Campaign Operation
Challenge: Maximizing viewership and direct closing rates in high-intensity Live sessions (Admatrix Agency, Media TikMon).
Solution: Coordinated ThruPlay/Click Ads for real-time traffic generation; integrated Chatbots for automated customer segmentation & sales closing.
Impact: Minimized engagement costs (~$0.02/Click), providing abundant data resources for the Telesales team to exploit.
Organic Growth & Branding
Challenge: Maximizing brand awareness for IELTS The Tutors and personal Fanpage (Vuongdiensharing).
Solution: Formulating viral content strategies, optimizing display formats perfectly aligned with platform algorithms.
Impact: Achieved 58K+ organic Reach and 178K+ views within 28 days, building a solid and loyal Audience base.
Transparent Advertising Data
| Campaign / Niche | Objective | Budget (VND) | CPA/CPC | Status |
|---|---|---|---|---|
|
Do Xuan TungSales Training
|
Submit Form | 142,295,225 | ~69,336 / Lead | |
|
AdMatrix AgencyDaily Livestream
|
ThruPlay/Click | 323,793,630 | ~432 / Click | |
|
IELTS The TutorsIELTS English
|
Mess / Lead | 1,825,131,856 | ~252,064 / Mess | |
|
Davinci ResolveVideo Editing Training
|
Submit Form | 172,206,517 | ~44,666 / Lead |
Partner Testimonials
Perspectives from collaborators
Image Gallery
Real Data & Reports
IELTS The Tutors
Performance Marketing (08/2024 - Present)
Media TikMon
Campaign & Zoom event operation
AdMatrix Agency
Tracking Daily Livestream campaigns
Elearning System
Building e-learning platforms (Unimatrix, Sago)
Do Xuan Tung Campaign
Conversion Ads running
Davinci Resolve Campaign
Video Editing Training
Automated Chatbot System
Optimizing customer nurturing processes
Google Maps (Local SEO)
Increasing local brand awareness
Maps Visibility Performance
Boosting organic reach
Career Objective
To become
Head of Marketing
To take on the role of Head of Marketing within the next 3-5 years. Leading teams to achieve revenue breakthroughs using Data-Driven approaches, Automation, and long-term strategic thinking.
Management Philosophy
-
Data-Driven Decision
All decisions are based on actual data (CPA, ROI), not intuition.
-
Agile Execution
Lean execution, rapid testing, and readiness to continuously optimize scenarios.
-
Automation First
Maximizing automation for repetitive processes to free up human resources for the team.
Career Path
Co-Founder & Marketing Leader
Edify Labs
- Planning and executing business & marketing strategies, optimizing cost proportions and cash flow (achieving 30% profit target).
- Building product funnel structures (E-learning, Media, Agency) and packaging the 5-step SOP Sales process.
- Managing and operating remote teams (Telesales, Content, Editors) via the Lark Suite system.
Performance Marketing
IELTS The Tutors
- Budget planning and owning Performance KPIs across Social (Meta, TikTok) & Search platforms.
- Designing LDPs, directly developing E-learning systems & corporate Websites.
Digital Ads Specialist
Freelancer (Expert Partnership)
- Strategic partnership with industry experts (Do Xuan Tung, Tran Thuy Hien).
- Funnel management (LDP, Email, Chatbot), controlling tracking data and daily optimization reporting.
FB Ads Specialist
Admatrix Agency
- Executing large-budget campaigns (Conversion, Daily Livestream).
- Automated data routing via LDP/Chatbot.
Marketing Leader & Executive
Media TikMon & We Academy
- Starting from multi-channel Ads running, media editing, to leading the Zoom event team.
Seeking New Breakthroughs?
An effective Marketing system begins with understanding data and taking precise actions. Instead of filling out a form and waiting, proactively select a suitable time slot below for a 1-on-1 discussion.
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